Do You Still Need Meta Descriptions in 2025?
In a recent Search Engine Journal feature, an SEO specialist —dubbed the “SEO Rockstar”—shared surprising test results: removing meta descriptions across a group of pages led to an average 3% increase in traffic uptickmarketing.com +2 searchenginejournal.com +2 searchenginejournal.com +2 . This bold claim reignited a long-running industry debate: are meta descriptions still relevant in today’s SEO landscape? 🧪 The Experiment: No Meta, More Traffic? Mark Williams‑Cook shared that pages without manually written meta descriptions outperformed their counterparts by around 3% in organic traffic searchenginejournal.com . His takeaway? “If you’re writing meta descriptions manually, you’re wasting time… Google rewrites around 80% of meta descriptions, and ideally uses query‑dependent snippets—so why bother?” searchenginejournal.com +1 seerinteractive.com +1 Simply leaving the field blank encourages Google to dynamically generate a snippet tailored to the user’s specific qu...