Digital Marketing Updates

  In a recent Search Engine Journal feature, an SEO specialist —dubbed the “SEO Rockstar”—shared surprising test results: removing meta descriptions across a group of pages led to an average 3% increase in traffic uptickmarketing.com +2 searchenginejournal.com +2 searchenginejournal.com +2 . This bold claim reignited a long-running industry debate: are meta descriptions still relevant in today’s SEO landscape? 🧪 The Experiment: No Meta, More Traffic? Mark Williams‑Cook shared that pages without manually written meta descriptions outperformed their counterparts by around 3% in organic traffic searchenginejournal.com . His takeaway? “If you’re writing meta descriptions manually, you’re wasting time… Google rewrites around 80% of meta descriptions, and ideally uses query‑dependent snippets—so why bother?” searchenginejournal.com +1 seerinteractive.com +1 Simply leaving the field blank encourages Google to dynamically generate a snippet tailored to the user’s specific qu...

  On June 30, 2025 , at approximately 7:34 AM PDT , Google officially released its June 2025 Broad Core Update —the second major algorithmic refresh of the year. According to Google Search Central, this update “is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites” and may roll out over three weeks ignitedigital.com +3 new-waves.net +3 tech2geek.net +3 bloggingjoy.com +6 seroundtable.com +6 onward.justia.com +6 . 🧭 What is a Broad Core Update? A core update involves sweeping adjustments to Google’s ranking systems aimed at assessing and rewarding site-wide quality and relevance. These changes are not penalties targeting specific issues but are designed to recalibrate ranking signals across the board searchenginejournal.com +2 new-waves.net +2 onward.justia.com +2 . The June rollout, global in scope, affected websites in all languages and niches seroundtable.com +1 new-waves.net +1 . 📈 Tracking Volatility: What t...